Wednesday, 18 November 2009

Recent Work



This is my most recent work for an electric taxi idea. The clubcard is an incentive to bring back customers who would usually take the first taxi available. I tried to promote the colour green to represent the companies ethics and environmental concerns.
I think the ideas on the left work much better due to the corner that has been chopped off. This gives it instant recognition and is much more identifiable. With the corners on it looks too block like and has no character, then with the little bit cut of and the pattern angled, it brings the image to character much more.
Even though we were trying to promote the green ethos, I feel the green cards at the top are too vibrant. There is no break from the bright colour choice making it almost painful to look at.
My favorite is the white one on the bottom left because the coloures are much easier on the eye and sends off a much more laid back and health looking image, looking much more contemporary and calm.
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About Me

Even though Graphic design is visual, I find that a lot of my inspiration comes from music that I listen to. The lyrics or a peculiar arrangement of a song or piece can stir up an emotion and inspire me to think in a different way that can put me in a creative mood. I like music to challenge people and hopefully create something unique and fresh and not just be “good to dance to”. I often work freehand and think there has been a lot of lost beauty since the major influence of the mac, but this is not to say I don’t like using them, I often use them in my work, especially for layout and to touch up or change designs, I just sometimes feel a computer loses some surprising mistakes which can create a new idea and gets you out of the mindset of sticking to one plan and carrying it through. My Design inspiration comes from the likes of "The Why Not Associates", Adrian Shaughnessy and Stanley Donwood. Typography is were I feel my major passion and especially hand made type, which is where my love for the why not associates comes from. I enjoy experimenting with different medias to create new and interesting ways for a typeface and would love to develop this in the near future.