Friday, 20 November 2009

Electric Taxi Logo



This is a logo I designed for a electric taxi company. With the taxi company having such a wide target market I tried to keep the designs simplistic so everyone can understand and recognize it. Keeping is green links in with the companies green ethic and used circles to represent the world, as if we are trying make the world green to the core. The logo could be a cross section of the earth and perhaps representing o-zone layers.
I think this is a fairly strong logo that shows the ethos of the company and tells a lot about what the company believes in as well as being a contemporary and relevant.I also left a right angled space for the name of the company (bug) to fit in nicely.
Even though this is the logo we chose in the end, still feel that it is not quite right. It feels a bit unbalanced and looks a little to overloaded on the left hand side making the right side look small and weak. With it being round there is nowhere it can be lined up with and makes it hard to create a good typeface to fit in with it. I think the logo could be slightly reconsidered to make it look more final and perhaps change some elements so it doesn't look so lob-sided. Even with these weaknesses I am still pleased with this design though.
More work from this brief is later on in my blog.
Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

About Me

Even though Graphic design is visual, I find that a lot of my inspiration comes from music that I listen to. The lyrics or a peculiar arrangement of a song or piece can stir up an emotion and inspire me to think in a different way that can put me in a creative mood. I like music to challenge people and hopefully create something unique and fresh and not just be “good to dance to”. I often work freehand and think there has been a lot of lost beauty since the major influence of the mac, but this is not to say I don’t like using them, I often use them in my work, especially for layout and to touch up or change designs, I just sometimes feel a computer loses some surprising mistakes which can create a new idea and gets you out of the mindset of sticking to one plan and carrying it through. My Design inspiration comes from the likes of "The Why Not Associates", Adrian Shaughnessy and Stanley Donwood. Typography is were I feel my major passion and especially hand made type, which is where my love for the why not associates comes from. I enjoy experimenting with different medias to create new and interesting ways for a typeface and would love to develop this in the near future.